Installation; media and dimensions variable; La Jolla, CA; 1999.
This project was a series of interventions critiquing the naming conventions of university space. One image shows the University of California, San Diego visual arts gallery which I renamed "Herbert Marcuse Gallery." Marcuse was perhaps the most renowned professor to teach at UCSD, but there is no mention of him on the campus, perhaps because of his involvement in student protests during the late 1960s. Although the gallery renaming ceremony was entirely unsanctioned, and the sign has long since been removed, the gallery name apparently remains in use, demonstrating that vernacular culture can, in fact, redefine space. Also shown is a map of the UCSD campus in which I've renamed all of the spaces, copied the map, and placed them in labeled kiosks.